This book is not that serious
Hi! 👋🏼I’m Raysa, and I love my nephew and niece very much. I may not be a writer yet, but love is the most powerful ingredient I have to create a children’s book for them
Subscribe to get the first issue, launching in March 2026! 🌟
Sometimes our choices have consequences far into the future
Imagine moving across the world to find safety and opportunity, only to watch milestones, like the birth and growth of a child, behind a phone.
When I moved from Brazil to Finland in 2019, I couldn’t have known I would be far from humans who were not born yet.
The most epic mix of happiness, FOMO (fear of missing out) and joy gave me an idea: to write and illustrate a bilingual children’s book, a love letter to my nephew Francisco.
It started as a first-birthday gift. Two and a half years later, I am auntie of two children instead of one, and I’m finding that writing a book when you’re not an author (or illustrator) is reaaally hard.
This is where the newsletter comes in
Facing all sorts of creative blocks and fears prompted me to create a newsletter that shares the story behind the story, so you can laugh, feel inspired, and be seen, while we both shy away from perfection to embrace vulnerability.
The newsletter arrives every forth Monday of the month
It’s been more than a year since I can’t open Instagram without feeling anxious - everyone’s lives look way perfecter , more fun and more adjusted than mine.
Beyond Instagram, we are spoiled in social media by readiness; we see a fitness instructor after they achieved a super strong, pumped, body, we see a start-up entrepreneur after raising millions in investments, or the painting in its marvellous finished wonder.
Very rarely do we see narratives of the messy pathways to get there. We see the "after" but not the "during", and this newsletter changes that, to show the messy pathways, the mistakes, downturns, emotional swirls and all that jazz.
Why I chose to talk about the space between ‘before’ and ‘after’
And who am I?
Raysa França
I was raised in Minas Gerais, a mountainous state in Brazil that is deeply extracted and affected by the mining industry. I moved to Finland seven years ago, and I am now a mix of Brazilian and Finnish. I am loud and chatty, but I learned to appreciate personal space as well.
I bring my intercultural background to my career, dedicated to solving what I believe to be humanity’s biggest challenge: climate breakdown.
I’ve navigated a professional journey that began in corporate sustainability (aka ESG in some hoods!), moved to empowering and enabling youth leadership for climate and biodiversity solutions at Youth4Nature, and now I've landed at Impatience Earth, to channel funding, aka monies, toward climate-just solutions.
My aim is to ensure that everyone who wants to contribute to sustainability transitions has the space and resources to do so. Outside of work, you will find me dancing, cooking yummy plant-based food, and rewatching TV shows I've already watched ten times.